Privacy policy

Chairful. Last updated 16 August 2026. Written to be read.

This policy explains what personal information we collect across chairful.com.au, the Chairful app, and the reports we mail, why we collect it, how it is stored, and your rights. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

The short version

We do not sell your personal information, and we do not rent or trade it to third parties for their marketing. The market data we show is read from public pages. For reviews we publish counts only: we never store review text, we never collect reviewer names, and we never quote anyone.

What we collect

When you create a Chairful account: your first name, email address and password (passwords are handled by our authentication provider and are never visible to us), or your Google sign-in, plus the business you connect to your account, your industry and team size.

When you request a report through our older forms: your business name, the booking link you paste in, your email address, an optional mobile number, and your consent to be contacted with the time you gave it. To prepare that report we review the publicly visible parts of the booking flow you submit, the same pages any client would see. We do not access anything behind a login and we do not view any client or appointment data.

When you open a report link from one of our letters: we log that the report was opened and when, so we know the letter arrived.

When you browse the site: we use privacy-friendly analytics (Vercel Web Analytics) that counts page views without cookies and without building personal profiles.

The market dataset

Chairful's product is built on publicly available business information: venue names, locations, service menus, prices, Google ratings and review counts, read from the public pages businesses publish. Where a business is a sole trader, some of that business information can be personal information under the Privacy Act, and we handle it under the same principles as everything else here. If information we show about your business is inaccurate or out of date, tell us at hello@chairful.com.au and we will correct it.

Review themes

Some Chairful surfaces show which topics customers raise in a business's public reviews, for example how often value, waiting times or communication come up. Exactly how that works, because the detail is the point:

  • We never collect reviewer names. Author identity is discarded at the moment of collection. It is never stored, never processed and never passed to anyone.
  • We do not keep review text. Text is read once, counted into topics, and discarded. No review is stored, quoted, displayed or reproduced anywhere in the product.
  • We publish counts, never characterisations. A surface says "value was mentioned in 12 of 47 reviews". It never says what customers think, feel or believe about a business.
  • Small samples are suppressed. A topic appears only once it reaches a minimum number of mentions, so no individual review can be worked out from what we show.
  • Counting happens overseas. To count topics, review text with no author attached is sent to an artificial intelligence provider in the United States, under terms that prohibit using it to train models. We do not send reviewer identities, because we do not hold them.
  • It is in-app only. Review themes are shown to signed-in account holders. They are never published on our public pages.

Why we collect it

To run your market view and keep it watched, to deliver reports you request and follow up about them, including related offers you may find useful, and to operate and improve the service. We do not use your details for anything unrelated to that.

How we store it

Account and market data live in our database, hosted in Australia. Emails are sent through Resend, and the site and app are hosted on Vercel. Access is limited to the people who need it to deliver the service.

Information that leaves Australia. Two things are handled overseas: email delivery through Resend, and the topic counting described above, which sends review text with no author attached to an artificial intelligence provider in the United States. Nothing else about your account or your business leaves the country, and we choose providers whose terms prohibit using what we send to train their models.

Opting out

  • Click the unsubscribe link included in any email we send you; or
  • Email us at hello@chairful.com.au and ask to be removed.

We honour opt-out requests promptly, and every marketing email we send identifies us and carries a working unsubscribe link.

Access, correction and deletion

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles you can ask us at any time to tell you what personal information we hold about you, correct information that is inaccurate or out of date, or delete your information from our systems. Send any request to hello@chairful.com.au and we will action it as quickly as we can. If you believe we have mishandled your information you can also complain to the Office of the Australian Information Commissioner (OAIC).

Contact

Chairful
hello@chairful.com.au

Questions about any of this: hello@chairful.com.au. A human reads it.